now, as market competition intensifies, beauty salons are gradually integrated into a more open market, to realize the transformation of service centric marketing concept, in the beauty salon to provide services to more consumers, to obtain the corresponding profits, to beauty salons to maintain and develop further.

under the conditions of market economy, the beauty market main body must study the market, from this point, the operation and development will be the beauty salon lost direction. Analysis of the medical market by beauty salons, looking for their own survival and development direction, formulate effective strategic plans.

therefore, specialization, modernization, humanity service concept and action is the beauty of their survival and development.

is under the environment of market economy, marketing is an important function of a beauty salon, service marketing is an important content of the beauty salon services. Exploration in recent years, beauty salon and change very good interpretation of this change, because the beauty salon marketing is different from product marketing, including services, nature, purpose, method, will be quite different, as beauty salons Service Marketing to make some analysis, focusing on the common problems in the marketing aspect: